무역보험연구, Vol.19 (2018)
pp.63~86

중국 제4자 물류 기업의 파트너쉽 성공요인에 관한 실증연구

오문갑

(세명대학교 국제통상학과 조교수)

본 논문의 연구 목적은 중국 제4자 물류에 대해 정부와 물류산업의 문제점을 제시하고 중국에서 제4자 물류를 도입하기 위한 기업 및 정부 차원의 해결방안을 제시함으로써 한국 제4자물류기업의 중국진출을 촉진시키는 것이다. 선행연구를 토대로 제시한 제4자 물류기업의 성공요인에 대해 실증 분석한 결과 상대적으로 높은 중요도를 보인 항목은 파트너쉽, 고객 맞춤 서비스 제공, 다양한 물류서비스 순으로 나타났다. 기업별 성공요인에 대한 중요도 인식은 다양한 물류서비스 제공, 제4자 물류서비스 수행경험, 물류자산에 대한 투자 및 물류전문인력 확보 항목에서 통계적으로 유의한 차이점이 발견되었는데 대규모 기업이 각 항목에 대해 일반적으로 높은 중요도를 부여하고 있음을 시사하고 있다.
  제4자 물류; 중국물류산업; 파트너쉽; 4PL logistics; China industry; partnership

Partnership of Chinese Fourth-Party Logistics Company An Empirical Study on Success Factors

Oh Moon-Kap

Logistics industry was changed after China join into the WTO. Compared with other countries, cost of logistics is very high in China. Besides, there are several problems with the demand basis, service and information technology of the third-party logistics. The forth-party logistics was appeared in logistics market in this context. The forth-party logistics was just become to develop in China so there are many problems recent years. Chinese government propose some solutions with the development of the fourth-party logistics such as the adjustment of the logistics industry policy, strengthening of the logistics information system and infrastructure, training logistics expertise. This research pointed out the obstacles in the development of the forth-party logistics in China by analyzing the present situation and the development strategy of some representative companies such as ANDE Logistics Company and Philips Logistics Company. On the foundation of the service quality and partnership theories by former researchers, taking present situation of China's 3PL industry into consideration, this paper constructs service quality and the partnership evaluation system and develops LSQ-PP model to examine the relation between the service quality and partnership. and then use the Structural Equation Model (SEM) to analysis the full sample of collected questionnaires.
  

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